I just hope the UK supermarkets do there usual thing and reduce the price the day after release as a loss leader. Only thing is it's one thing to drop the price of a physical disc down to £35 from £54.99 on release day. Not so sure with a digital code. Perhaps Bungie and other company's aren't aware that in the UK we don't actually ever pay £50 for a game because you can go to a supermarket and buy it £10 cheaper on release day and £15 a week later. That's probably why £20 expansion on a £54.99 doesn't seem to bad to them. But the reality of £20 expansion on £35 game is a ripoff.