1) I asked for a citation from starshark about many people returning the game. 2) the article tells us they, Activision, had $500 million in revenue. How much did it cost Bungie to make and how much have they already gotten back in earnings? Activision is gonna take a piece of the pie as well. 3) even if they got all the money back from all the costs they made up to, ehh let's say release date, who is paying the salaries for everything after that? The profit they are hoping to make on the game is gonna go towards developing the DLC and keeping patches going and keeping everything in the air including the whole slew of dedicated servers they must have for this game. The profits from selling the DLC will keep them doing this until the next DLC or sequel is released, etc., etc. If you think they can give it away free and still keep the game alive then I would love to see proof for that...