So roughly two weeks ago, this guy made a post on Reddit about his son who had just had a liver transplant.
He was looking to contact the Bungie Foundation to help make the kid smile once he was on the road to recovery.
Here's the original post on reddit: http://www.reddit.com/r/halo/comments/162t3x/bungie_foundation/
Urk saw the reddit post and well: http://www.reddit.com/r/halo/comments/16x2kx/thank_you_bungie_my_sons_transplant_surgery_and/
<3 Bungie
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I could see this as a clever marketing scheme done by Bungie. But, that's highly unlikely. Bungie, you're amazing.