Live service games (LSG) have taken plenty criticism for good reason. Most of it, pointed at monetization. Whether it’s battle passes or cosmetics, players associate these games with constant spending pressure that annoys rather than enhance. Yet, monetization alone isn't why so many LSG lose steam. The problem is built in the way these games misunderstand what keeps players around. The best LSG should feel like worlds that grow, evolve, and reward a sense of permanence. When you log in after months or years, your past efforts should still matter in a way (NOT DELETING PAID CONTENT LIKE STORY MISSIONS AND CAMPAIGNS OR SUNSETTING). It should feel like you’ve contributed to something beyond a single season. That idea of CONTINUITY AND A GAME THAT REMEMBERS YOU, is what makes LSG special. The issue is too many devs have forgotten why players wanted to stay in the first place. Modern LSG are trapped in an endless cycle of keeping engagement. Devs scramble to push out seasonal updates and limited-time content designed to keep daily engagement high. It’s a pattern that began as a business decision but it's now a creative crutch. The problem is that they’ve become the entire identity of the genre. Instead of crafting experiences that naturally sustain interest, many teams focus on manufacturing engagement as the focal point, hoping the next shiny thing will hold players just long enough for the next shiny thing. I saw this on my timeline (WWG fb page) and tweaked it a little bit to make it more succinct and focused on Destiny 2 and Bungie. Sound off with your opinions in the comments, guys