1, [b](Re)Grinding[/b] - Think a big reason why many players don't enjoy grinding anymore is because the game loop has been very stale & predictable for years on end from a macro perspective - if the game doesn't considerably update itself on a semi-regular basis, people get bored/tired of the same old same old and move onto the new freshness somewhere else...
2, [b]Serving the Audience/Quality of Content/Management[/b] - Reality is, Destiny doesn't cater it's audience, it has previously tried to extract the most from the least possible resources, relying on gimmicks and cheap burn content on average - seasons/episodes are at a very poor quality and the team isn't agile enough to shift development at a fast enough pace due to poor management, institutional bloat and a of lack of overarching vision. I like Tyson Green and think their vision for the game is what's been needed for a long time, If this can be executed and at a pace that can retain/grow players remains to be seen.
3, [b]PR & Trust[/b] - As much as I like Destiny 2 for some things, Bungie has destroyed a significant part of their own fanbase. Goodwill and trust is sorely lacking, to the point many want to see Bungie fail due to the volume of their mistakes & perceived arrogance - Bungie is not a likeable company, as much as some might think this doesn't matter, it often has a large impact on overall game sales and marketing.
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I’ve been playing Destiny 2 for about a year now. I played D1 back in the day, so I’m not completely new — but getting decent gear as a solo player has been brutally difficult. The game does a terrible job onboarding new players. I’ve had to Google what to do at almost every step, and in 2025, the fact that most endgame content still lacks matchmaking is ridiculous. Worse, you’re forced to rely on LFG, where you often end up waiting for hours just to find someone kind enough to help. And even then, finding groups that include “teaching” tags is rare. As a New Light, most veteran players don’t want to run content with you — and honestly, I don’t blame them. The game is extremely gear-dependent, and if your loadout isn’t meta, your ability to contribute is basically nonexistent. That’s a brutal setup for anyone trying to break into the endgame on their own. Now after months of grinding and FINALLY getting solid gear, I’m now hearing that Edge of Fate will reset everything. If that’s true — and all our hard-earned gear becomes useless — I’m done. I won’t support this game anymore. At this point, it feels like Bungie cares more about maximizing monetization than respecting player time. The game costs over $300 just to unlock everything, and then you’re expected to grind for god rolls over months or years. That’s not content — that’s exploitation. Eververse is just as bad. After a whole year, I’ve barely gotten any decent cosmetics with Bright Dust. I’m stuck flying around with a busted ship while longtime players have all the best gear, glows, and armor sets. Destiny 2 has insane potential. But it’s being smothered by lazy design, recycled content, and a pricing model that feels like a mobile game. Bungie — please do better.