Hobbies are becoming luxuries. Jacking up prices of games ensures that fewer people will be willing to preorder them. Right now you have people giving up their streaming subscriptions to check out blue-rays at libraries (or sailing the high seas, argh matey) It costs too much to go to the movies so fewer people go, and those who do go less often. Eating out is more expensive, same deal. Too expensive to go to Disneyland/Disney World so families opt to go to smaller regional amusement parks or just go camping. Our culture is shifting. Intelligent entrepreneurs will see that and find opportunity in it, perhaps providing more affordable options in the near future. Think about it… a Louis Vuitton purse used to be a status symbol. Now anyone seen with one looks like a fool.