That's stupid, anyone with slight business knowledge will tell you you're an idiot. Merchandise has always been the money maker of anything with a big name. Superheroes to Disney and Minecraft. You know how much a foam diamond pick axe from minecraft costs? 30$ at hot topic. Microtransactions are just an in-game version of merchandise, and acting like a company should only rely on the game itself to make money proves to me that you really have no idea what you're talking about. Plus it's not challanging for them to put on a suit, dance a couple times, then put the dance in the game. It's REALLY simple actually. OP , you need to stop because you have 0 actual information on what you're talking about. Everything you've said is opinionated without any form of proof to back up your claims. It's kind of sad really that you'd make up so much bullshit just to try and convince people to believe you.