So they sold over $500MM on day one. What does that mean? How much did they spend to make it? Activision paid, or is paying, Bungie $500MM to make this game for them. Even if we assume there are no other costs Activision spent on the game they are still only breaking even. Breaking even means making no money. Activision spent over $200MM on advertising for Vanilla Destiny. What does that mean? It means they are now in the hole $200MM This doesn't include marketing and distribution. A lot of people think Activisions is making money on this project. They probably will, but not yet. Don't believe Me? Go read their second quarter financial results. They are actually losing money in the quarter and have negative cash flow. The sales number means absolutely nothing without understanding the costs behind it. Edit: do yourself a favour and never trust a website.