Although I agree, it's not changing anything. Look at bf4. Paid 80 dollars for the collectors edition, a few months later micro transactions are introduced for? You guessed it. Battle packs. Same thing happened with Mass Effect. It's the way things are now. Bungee is no exception to the rule. Activision didn't corrupt them, they're just moving with the times.
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You might be right, it could be the norm already, I just haven't experienced it yet in a game I've played.