1. Make a PVP element that requires wins to earn/gild the title That's it. That's all you ever have to do. Oh, and throw in the following to really make it painful: 2. Bungie's legendary team balancing that puts players on massive losing streaks against some seriously sweaty opponents. 3. Weapon mods that allow for weapons that should not 1-shot, to now 1-shot in PVP.