I don't mind if there's a soft buff for having it on, but come on. Seriously. Quit tying the item/candy pick ups to the helmets. Almost all of my favorite builds across all of my characters are tied to exotic helmets and the game is not in a place right now where you can afford to alienate players. I want to come back, I want to play but it's a bad feeling to log in and suddenly remember that all of the builds I enjoy using suddenly don't work anymore because the event is tied to an arbitrary armor piece that we wear for a month and then never use again.
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Well... isn't the whole idea to mascerade as someone else, be it your favourite villain or hero, and hide behind another identity? Can only be made by a helmet. Yes, ornaments. I assume they have "technical issues" exotics always require specific ornaments for whatever reason. Considering you really only need to run the helmet in Altars and Rumble it's OK imho. And looking at the rain of loot I consider it a fair trade.