Seriously, how out of touch did you have to be to think this would appeal to both your long term players and the new ones you want to attract? To make an expansion that's so tediously repetitive with a snail's pace progression and niggling in desirable rewards during that long, long slog? And, Kepler? A destination so ugly and uninviting?
Are you actively trying to kill your game?
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The casuals are having the worst time of all. They have to actually play the game to get anything out of it. What a dumb concept. Stay filthy causals.