Seriously, how out of touch did you have to be to think this would appeal to both your long term players and the new ones you want to attract? To make an expansion that's so tediously repetitive with a snail's pace progression and niggling in desirable rewards during that long, long slog? And, Kepler? A destination so ugly and uninviting?
Are you actively trying to kill your game?
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I'm really starting to think that Bungie has some insight on the whole UFO phenomenon. There are subtle hints in the EoF story and they're seemingly running their studio in a more compartmentalized fashion than the legacy reverse engineering of UAP program. It's like no one at the studio talks to eachother. So department A can have this idea that on it's own is cool but when they combine it with what department B cooked up - which on its own may have been cool too - it's simply not working. And then they're not properly testing the full product - or the testers are simply too afraid that men in black will show up if they share their honest opinions.